PRODUCT MARKETING · GTM STRATEGY · CUSTOMER INSIGHTS

Turning customer insight into products, stories, and go-to-market strategies that drive growth.

20+ years turning insight into positioning, launches, sales enablement and measurable business results across B2B SaaS and consumer brands.

View my work →View resume ↓

~1KIncremental QuickBooks subscribers

5XIncrease in sales leads

$100MRevenue product supported · IES

327%BFCM revenue growth · Sof Sole

82%YoY Amazon growth · Country Archer

SELECTED WORK

Real problems. Strategic solutions. Measurable impact.

Intuit Enterprise Suite

Making product value tangible

Led the Forrester Total Economic Impact study and built an integrated GTM campaign spanning messaging, customer evidence, sales enablement, webinar and demand generation.

25Approved value claims

~100Customer proof points

40Qualified leads

5XBlog lead rate vs. IES average

FORRESTER

The Total Economic Impact™ of Intuit Enterprise Suite

Cost savings. Efficiency. Growth.

25validated value claims

80+customer quotes

Scott® Extra Soft

Repositioning a brand to unlock growth

Led a strategic brand renovation addressing weak differentiation and retailer risk—shaping positioning, packaging, assortment, product improvements and the commercial roadmap.

+$27MProjected NS growth through 2019

+$10.7MProjected VCM growth

~$80MDe-list risk avoided

101%Projected IRR

Scott Extra Soft Project Latte positioning and innovation work sample

Scott Extra Soft retailer sales story work sample

Huggies Little Movers — Project MILAN

From consumer pain point to innovation

Led cross-functional commercialization of product and packaging innovation designed to improve fit communication and strengthen the Little Movers proposition.

Insight→Innovation→Commercialize→Align→Launch

2.5%Target annual unit growth

$11MProjected annual net sales*

*Projected business case at time of proposal.

Country Archer BFCM

Integrated marketing that drove profitable growth

Led Black Friday / Cyber Monday across email, web, social, paid search and paid social, then analyzed performance to optimize future programs.

$34K+Gross promotional sales

484Orders

48.6%First-time customers

43%Revenue from email

9%Profit after marketing spend

Country Archer BFCM paid social creative

HOW I WORK

Customer first. Strategy second. Execution all the way through.

Understand

Start with customer needs, behavior, perceptions and market context.

Find the opportunity

Turn insight into segmentation, differentiation, positioning and strategy.

Build the story

Translate value into messaging, proof, creative briefs and sales narratives.

Bring it to market

Align Product, Sales, Marketing, Research, Analytics, Legal and agencies.

Prove the impact

Connect execution to conversion, adoption, revenue and growth.

ABOUT ERIC

Product marketer. Brand builder. Customer advocate.

I’ve spent my career at the intersection of customer insight, product strategy, storytelling and growth across large organizations, emerging brands, consumer products, ecommerce and B2B SaaS.

How do you take something complicated and make its value obvious to the customer?

View full resume →

LET'S BUILD SOMETHING

Customers want.
Business needs.
Results prove.

I’m interested in product marketing opportunities where customer understanding, strategic thinking and great execution come together to drive meaningful growth.

Get in touch →LinkedIn ↗